\ˈa-pō\ ter·ra : from the earth
Small Changes, Big Impact: What You Can Do to Save The Environment

With no shortage of documentaries on Netflix warning us all about the global environmental dangers we’re facing, I used to scratch my head thinking why we are not doing more.


In An Inconvenient Truth, former presidential hopeful, Al Gore, said; “What we take for granted might not be here for our children.”


That was more than ten years ago in 2006.


You’d think faced with this reality, people would have “woken up” by now and we wouldn’t be in the position we are right now where the vital signs of mother earth are rapidly deteriorating.

 

What You Can Do to Save The Environment


But if I’m completely honest with you, it wasn’t until I, myself, started to become more aware of my own carbon footprint that I ended up in a tailspin wondering where I should start.


See, I consider myself an optimist, I believe most people don’t simply ignore information, choosing to actively do nothing.


I believe what’s been happening is that most people think it takes major action to make a difference. So when faced with all the alarming statistics they, like me, are caught in a deer in the headlights moment… not knowing where to start to help the environment!


Think about it.


Do you start by saving the oceans? The forests? Endangered animals?


Do you get rid of your car? Move into a tiny house and live off the grid?


So many questions.


It wasn’t until I realized that it’s not about doing a complete life overhaul or waiting until I could rally 100’s of people in front of government buildings as we all shout for change. It’s actually in the small, simple, and easy to implement daily actions that we’re able to take up arms and fight to save our environment.


A better world begins with you at home today, then your neighbours tomorrow, and who knows what’s next…


Are you with me?


Personally, I’m of the belief now that if we all do our share, the combination of all our small efforts will create a sea of change and we’ll start to see real significant change in government.


I’m not talking about planting trees either (although that would be great!), or stepping into the stone age by eliminating your appliances. Instead, I’m going to give you 4 small changes you can make in your daily life that can make a big impact.

 

 

 how to help the environment

 

 

4 Small Changes You Can Make In Your Daily Life To Reduce Your Carbon Footprint


Turn Down The Lights


You just have to look out your window at night to see the windows glowing brightly in your neighbourhood to realize how much energy we’re wasting.


Many people don’t think twice about leaving lights on once the sun goes down, but did you know that according to the U.S. Energy Information Administration, lighting your home contributes to as much as 10% of your electric bill?


Aside from waking and going to bed with the sunlight, keeping your energy use to a minimum is as easy as turning off lights in rooms you’re not using, or switching to energy-saving light bulbs. These days you can even get bulbs that last for decades!

 

 

Ditch Throwaway Bottles & Cups


Water is life giving and life saving, not to mention essential for keeping your skin hydrated!


But while those empty bottles of Evian and Fiji in your recycling bin might make you feel like you’re doing good by yourself, have you ever stopped to think about the impact it’s having on the environment?


Here’s something to try and wrap your head around… it takes three times (3x) the amount of water to fill one plastic water bottle.


It doesn’t stop at just plastic water bottles though, let’s not forget the copious amounts of coffee cups we all go through every year. In fact, annually, half a trillion disposable cups are manufactured globally. This equates to 70 cups for every person per year.


Due to the way they’re produced, most single use disposable bottles and cups are not actually being recycled. This means that plastic wastelands like the Great Pacific Garbage Patch are sadly growing.


You can dramatically cut down your plastic waste (not to mention you intake of harmful chemicals and BPA) by opting to use eco-friendly, glass water bottle and cups.


Did you know? We donate 10% of proceeds of our Sea Mist to Ocean Conservancy.

 

What You Can Do To Save The Environment



 

Exercise Your Green Thumb


Thinking of simple steps to help offset your carbon footprint, it stands to reason that the more oxygen pumped into the air, the better right?


An easy way to do this in your home is simply by bringing more green into your space. The great thing about plants is they not only absorb and produce oxygen, they’re fairly easy to care for.


Depending on which plants you buy, they can go a long way in purifying the air, adding moisture (especially during dry months) and creating a calming atmosphere.


If you’re a beginner, here are a few that are easy to grow and maintain:

  • Snake plant
  • Spider plant
  • English ivy
  • Succulents and cactus
  • Jade plant
  • Rubber plant

Inspired by earth, and moved to take action, we’re excited to announce that we’re going to start planting 1 tree for every product purchased on our website starting on Earth Day by committing to work with Trees For The Future!

 

 

Remove Harmful Chemicals From Your Home

 

Hazardous chemicals are found in almost every household product we use to decorate or clean these days. Not only are items like paint, chlorine, and ammonia harmful to you and your family, when you pour products like bleach down the sink, it ends up in our environment, polluting lakes, and poisoning waterways, rivers, and oceans, while releasing toxic gas into the air.  Research now shows that toxic household products are a big source of urban air pollution.

Luckily, these days there are many amazing companies producing biodegradable, environmentally friendly household products you can use.

 

Small changes you can make today to save the environment

 

 


How We’re Working To Combat Environmental Impacts In The Cosmetics Industry


The cosmetic industry is no stranger to environmental damage, and you as the consumer are instrumental in bringing to its knees the damage being done through use of toxic chemicals, packaging, and pollution.


As a skincare brand, when we create our products, we consider the entire cycle, from ingredient sourcing to where the used bottles of our products end up. Our dream is to source all ingredients directly from small organic farms and use packaging that has no negative impact on our planet.


We currently work on this aspect in three main ways.


Transparent Sourcing Practices


We believe the easiest way to minimize our Carbon Footprint is by sourcing raw materials that have not contributed to environmental damage. At Apoterra, our overarching dream is to connect you with the farmers and distillers we work with. Our first step to achieving this is sourcing organic and sustainable - and keeping the process transparent so you can keep us accountable.  Our batch # system allows you to see exactly where your products came from, along with certification. We currently work with some small farms and distilleries, and source organic and fair trade when we can.

 

Eco-friendly skincare


Paying Attention To The Whole Package


Part of our packaging standard is to embrace the philosophy of quality without greed. When it comes to going green with our packaging, we don’t use anything we don’t need by packaging our products in non-toxic, easily recyclable glass, and by using biodegradable materials when we can. Our labels and boxes are made from post-consumer waste. For shipping, we also use biodegradable materials for shipping, and reuse peanuts, bubble wrap, etc that we receive from vendors.



Setting New Natural Standards


Recycling is non-negotiable to us at Apoterra and we currently pay to have our energy be provided by wind energy. We are a Green America certified business as well as being Leaping Bunny cruelty-free certified.


As part of our core values, we believe that we only improve ourselves and our future by improving the world around us. This means working to elevate those around you, giving to give, and having a passion for environmentalism, animal rights and human rights!  As mentioned above, we’re excited to announce that we’re going to start planting 1 tree for every product purchased on our website starting on Earth Day April 22nd 2018 by committing to donate to Trees For The Future!


We hope with what you’ve learned today, we’ve inspired you to think globally, and act locally by implementing our four steps for making small changes for big impact. Feel free to ask any questions in our comment box below, or inspire us and give us more ideas for saving the environment! We’d love to hear from you.

 

We plant 1 tree for every product you purchase

 

 Cover photo by Daniel Roe

April 19, 2018 by Tamryn Burgess

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