INGREDIENT HIGHLIGHT: BENEFITS OF SUPER HYDRATOR CUPUACU BUTTER
Cupuacu butter is by far my favorite plant butter, and for really good reasons too! A cousin of cacao, cupuacu grows in the Amazon rain forest. The butter is pressed from the seed of the fruit (who's juice you might be able to find at a nearby Brazilian restaurant!). The butter has this amazing creamy texture and a low melt point so it melts on contact with the skin. This is great because it has a really soft, silky texture and sinks right into the skin, delivering all it's goodness on a cellular level.
So what makes cupuacu butter so special? First, it has an incredible ability to retain water. To be exact, it can attract and retain up to 440% of it's weight in water! Hyaluronic acid, you have some competition! This amazing property makes it a superior moisturizer that keeps skin hydrated and looking plumper. Hydrated skin is a must for healthy skin barrier function and youthful elasticity. Dehydrated skin can lead to premature aging, dryness, flaky skin, a dull complexion, inflammation, redness and break outs. Applying cupuacu butter topically will definitely keep your skin hydrated which in turn will assist it in maintaining a radiant, healthy balance.
Cupuacu butter is also really high in phyto-nutrients and antioxidants that work with your cells to improve your skin's texture and protect it from the elements. It is super rich is phytosterols which replenish and restore the skin, polyphenols which fight free radicals, and fatty acids which protect and moisturize the skin. It's unique composition contains powerful anti-oxidants like beta-sitosterol which has been shown to heal hard to treat dermatitis. Cupuacu butter has even shown the ability to fight UVA and UVB rays, which are a known cause of skin damage and premature aging.
In love with cupuacu butter yet? We definitely are! In skincare, cupuacu butter performs as well as many "active" ingredients to nourish, hydrate, and protect the skin for youthful and vibrant skin. It is a wonderful natural ingredient to add to any skincare ritual, so of course we use it in some of our products. Find it in our face balm and our soon to be released limited edition LAB product!