\ˈa-pō\ ter·ra means DERIVED FROM THE EARTH
This week we wanted to introduce you to the artist behind the lovely illustrations on our Herbal Detoxifying Steam box!  We are so thankful to have been able to work with Eva Calonder.  She is the founder of Printed Wild and is an illustrator who applies her botanical illustrations to fabric which she turns into gorgeous eco-friendly totes, clutches and purses.  We were so excited that she agreed to do a custom illustration for our herbal steam!  

 

Interview with Eva Calonder from Printed Wild

 

Can you tell us a little bit about your background?
I was born and grew up in the South of France, in the sunny city of Aix en Provence. I studied illustration at the Emile Cohl School of Art in Lyon and worked as a graphic designer and illustrator for several years. I moved to Washington DC in 2011 and that is when I started designing patterns.

What drives your illustrations? What inspires you? 
I am very inspired by nature. I think every single tree is beautiful and an infinite source of inspiration.

 

 

Interview with Eva Calonder from Printed Wild about her custom illustrations for Apoterra's Herbal Detoxifying Steam box

photo by Rachel Maucieri 


Where do you like drawing? Mostly in your studio or wherever inspiration strikes? 
Outdoors is definitely my favorite, I just need my sketchbook and a pen and a nice view; Botanical gardens, forests, beaches, arboretums, parks, anything will do... Linoleum carving and stencil cutting will always happen in my studio as it can get messy and these techniques require special tools. 

 

 

Interview with Eva Calonder from Printed Wild about her custom illustrations for Apoterra's Herbal Detoxifying Steam box
photo by Rachel Maucieri

 

You did a gorgeous line drawing of flowers and herbs for our herbal steam box. Can you tell us about the process of creating those drawings? 
This was my first botanical custom illustration project and I found the experience very exciting. I try to draw from observation as much as I can but it isn't always possible. For the Apoterra Skincare herbal steam box, the three main flowers are rose petals, calendula and cornflowers, so I researched the best views of the plants online and drew all of them separately on a grainy watercolor paper to add extra texture. I used a very fine pen which allowed me to represent intricate details. Once the drawings were finished, I scanned them and worked on the layout in photoshop and InDesign. I love seeing these drawings on the packaging of such a good product.

 

 

Interview with Eva Calonder from Printed Wild about her custom illustrations for Apoterra's Herbal Detoxifying Steam box
 
Interview with Eva Calonder from Printed Wild about her custom illustrations for Apoterra's Herbal Detoxifying Steam box
Interview with Eva Calonder from Printed Wild about her custom illustrations for Apoterra's Herbal Detoxifying Steam box
Interview with Eva Calonder from Printed Wild about custom botanical illustrations for Apoterra Skincare

 

You make amazing purses, totes and clutches designed with your illustrations. Can you tell us about the process of creating those? 
The products are handcrafted in Washington DC and the materials sourced are Eco-friendly. I always start with the pattern design, either through drawings like I mentioned earlier, linoleum blocks or stencils. I initially screen printed the designs onto the fabric myself, all in my home studio. After two crazy hectic years I decided to outsource that part with a company based in Milwaukee, and that was the best decision ever! The sewing is done locally in Washington DC and split between my talented seamstresses and myself. I also cut the leather straps for the handles, punch the holes and insert the rivets. It is a lot of work but also so satisfying to create a quality item from scratch. 

 

 

Interview with Eva Calonder from Printed Wild about custom botanical illustrations for Apoterra Skincare

 photo by Jen Eun


What is the story behind the name Printed Wild? 
English is not my mother tongue, so I had a hard time finding the perfect name for my brand. I liked the idea of including the process in the name and making it clear it is artisanally printed. "Wild" is about nature's endless source of inspiration, and a little rock'n'roll touch too. 

Do you have plans to expand to other types of products or avenues? 
Absolutely! 2017 is almost fully booked ;). I am planning on designing a colored collection (all my patterns are currently black and white); A higher end luxury collection, and a environmental friendly driven project that will launch beginning 2017. It is all very exciting!

 

 

Interview with Eva Calonder from Printed Wild about custom botanical illustrations for Apoterra Skincare

 

Do you have a favorite creation? 
The jungle drawing is one of my favorites. I made it in Guatemala, near the lake Atitlan. It was one of the first designs and I simply had to see it printed on fabric. That is why I enrolled in a Continuing Education program at the Corcoran School of Art and learned the screen printing process. That creation will always remind me of a beautiful and quiet garden found while traveling with a dear friend, which makes it very special to me.

 

 

 
Interview with Eva Calonder from Printed Wild about her custom illustration for our herbal steam

 

Do you have a favorite flower or plant?  If so, why is it your favorite? 
That is hard to pick! But overall, I love trees, any kind, anywhere.

I find my love for plants and the way I take care if myself to be intertwined. Do you have any herbal remedies, natural dyes, or other plant-based DIY tricks you love you'd like to share?
I don't really have remedies although I think eating healthy is a good start. I occasionally use raw coconut paste for skin and hair masks.

What's your skincare ritual like? 
My skincare ritual is very basic and probably not a great example... I drink a lot of lemon water and wash my skin twice a day with soap and then simply moisturize it. I do argile (french green clay) masks once in a while but probably need to take better care of my skin! 

Anything else you would like to share with our readers? 
I love the idea of drawing flowers and plants for such a beautiful company. We have the same love of natural products inspired by nature, and handmade in the USA!


Find Eva on instagram at @printedwild or shop her beautiful line at www.printedwild.com
November 21, 2016 by Dominique Caron

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